Read now: The Surprising facts about SEO to know in 2025

What do you mean by SEO?

Now you may not know but there are 100s or 1000s of websites that are available on the internet for people to surf around but how cool would it be if your own website comes on the top of the SERP(Search Engine result Page)?

This is what can be achieved by the help of Search Engine Marketing You might be wondering how Search Engine optimization can help you achieve this goal. SEO stands for Search Engine Optimization, this is a type of Digital marketing which can help you to achieve the highest ranking on Google so that your website will show up on the top of SERP(Search Engine Result Page). If your site shows on the top of SERP then the chances of your website getting traffic becomes very high. By the help of Search Engine Optimization we can ensure that the search engine understands our intent and help the users to find the content that has been prepared by the creator.

Search Engine Optimization can also help get unpaid traffic to your site which is natural and organic as compared to the paid traffic which is direct and coming to your site due to the paid Ads and campaigns that are made to advertise your content. SEO works by using a designated keyword for your content. This ensures that when your keyword is searched then your web page should show on the top providing you with views. The keywords should be used in the meta titles and should also be well distributed throughout your content along with the keyword being used in the meta description

How does a Search Engine even get to see your website?

Google and all the other search engines have a bot named crawler whose sole purpose is to crawl your website and look if the content posted on your website is relevant or not. If a crawler finds that if your content is in accordance with all the algorithms then it is allowed to rank and if the crawler does not deem the webpage of the website to be fit then it will not be allowed to rank at any cost even if the Search Engine Optimization is done correctly.

Types of SEO techniques  for you to know before getting into Search Engine Optimization yourself:

• On-Page SEO
• Off-Page SEO
• Technical SEO

On-Page SEO:

This is the type of optimization that is needed for your web page to become more audience and search engine friendly. 

We should make sure that the content we write follows all the protocols and should also be helpful and off high-quality so that it can be useful to the audience. On page SEO should be done by taking user intent in consideration along with Google’s guidance.

Points to remember when you are trying to optimize your content are as follows:

• Keywords should be decided for your content and should be used throughout the content.
• The content should not be copied from anywhere otherwise it will be banned by google.
• Should be written in pointers and should contain images so that it can be attractive to the users.
• Meta guidelines are needed to be followed like title should contain your specific keyword of the content and should also have the meta description that has some value and relevance to it.
• Heading should be there and should be made in hierarchy to them like h1, h2, h3 and so-on to have some structure to the content.
• Tags should be used in your content so that users can find your content if the tag is searched.

OFF-Page SEO:

This is the part of Search Engine Optimzation that may not be as hands on as On-page SEO but it also plays a pivotal role in making the website rank on SERP.

Some of the points that you should know about Off-Page Search Engine Optimization: 

• Using links from other websites on your pages can provide you with many benefits such as getting higher rankings on SERP and derive traffic to your website.
• Only quality links should be used rather than a higher quantity of links to promote good health of your website.

Some practices that you should follow while making content other than on-page and off-page SEO: 

• Keyword stuffing: overusing of your keyword in your content should be avoided and unnecessary use of keyword should be avoided to have a good impact on your content.
• Keyword density: it is the density of how many times your keyword gets used in your content.
• Keyword steaming: the keyword having “s” and “es” in the end of your keyword is considered as the same keyword.
• Keyword mapping: no two blogs on your website should not have the same keyword.
• Keyword proximity: while writing your content you are not allowed to break your keyword in any sort of ways since it will not be considered as a keyword.
• Keyword prominence:  keyword should be used in the first 10% of your content and the keyword should be used after every 80-100 words.

Technical SEO:

Technical SEO is a very fundamental part of Search Engine Optimzation in order to make it successful. 

It means that the websites should be made to follow a set structure so that when it is crawled by the crawlers of search engines then it should be able to thoroughly discover your page and get access to all the content of your page. 

While performing technical SEO we should keep in mind about some details that are very important  so much so that they can determine if our site will rank or not such details are: how would the website would look on mobile, if the website is build on a secure server or not since google has banned the use of unsecured URL and unsecured URL are not allowed to rank, along with this canonical issue should not exist in the content.

Another thing for you to know about giving the site structured data which is done by making a schema. By making a schema for your content then you would be able to provide all the necessary details for the search engine. 

You can also make a SEO sitemap for your site so that a crawler can know that what are the pages that are available on the site making the work of the crawler easier. 

We can perform Search Engine Optimization with the help of Search Engine Optimzation checkers and by performing Search engine opmization checkup for our website we can determine whether our site is performing at its best and if it needs any adjustments or not.

Now here are some shocking facts for you to know about SEO:

1. Most of the traffic that is seen on the Search Engines happens to be the cause of organic searches and not paid advertising:
   • So talking about the traffic that is coming to your website is mostly in the form of  organic traffic.
   • Now you might be wondering what is organic traffic? This is the traffic that comes to your website after searching a keyword on SERP(Search Engine Result Page).
   • This is very different from paid advertisements in which the traffic comes only if a user clicks the Ad that has been posted.
2. Images make a good view for your content and then increase visibility if the image is related to the keyword that you have taken:
   • Images play a very important role in SEO in order to gain visibility for your website in SERP(Search Engine Result Page).
   • Including keyword related images with alternate text can help your image gain ranking on SERP. This can help drive traffic to your sites.
   • Google has said on its protocol that images can be very helpful in your journey in getting a higher ranking for your website.
     • For images you should have very small sized images.
     • The images should be in webp format in order to make the site less heavy so that the website opens easily.
3. If there is good length of content on your webpage can help you gain ranking for your website:
   • In today’s time many Search Engines have prioritised the use of long length content since it helps with gaining ranking during the time of SEO.
   • Even when writing the content the content should be broken into smaller bits since its difficult to retain our audience so we should break the content into smaller sections using the help of subheading and pointers so that the content can become attractive.
   • The content should be relevant to the topic and should provide you with in-depth information about the keyword and the keyword should be placed in the content at equal intervals to increase the content visibility.
4. You can increase the domain authority of your webpage if you use the backlinks of a site that has good domain authority:
   • Backlinks can be a very lucrative way to ensure that your webpage gets good visibility to your website.
   • Backlinks help you gain an audience since if you are referring to these websites then Google will think that since these sites are considered trustworthy since they have a very large audience and they contain content that is legit.
   • If a high domain authority website is linked then this will help with the domain authority of our website and help in increasing your site ranking.
5. Google priorities local businesses for SEO to promote local businesses:
   • As per the pigeon update by Google, Google has started to promote local businesses since they do not get attention, so if you search for any local business around you then google would show you the businesses that may be near you.
   • You would need to perform Search Engine Optimzation of your website so that it is optimized for local searches and you should also focus on building local backlinks so that your website gets promoted locally.
   • By doing local Search Engine Optimzation you can increase the chances of your website appearing on local searches.

Now here are some of the questions about Search Engine Optimzation that may come to your mind after reading this.

Q- What is the meaning of SEO?

A-  SEO otherwise known as Search Engine Optimisation is the tool that is responsible for getting your website to rank on Google and show on the top of SERP(Search Engine Result Page).

Q- How does a Search Engines see your website?

A- The Search Engines have some bots that are known as crawlers that is a tool that Google and other Search Engines use to check the content of your website and know whether or not your site has valuable content or not and if it should be given ranking or not?.

Q- How many techniques are there for Seo?

A- These are the techniques of Search Engine Optimzation for you to know:

• On-Page SEO
• Off-Page SEO
• Technical SEO

Q- What are the few things that you should know while writing a blog?

A- These are some of the points for you to remember while writing a blog:

• You should use backlinks in your content.
  
• Meta title and description should contain the main keyword and the length should not go above the set limit if you are looking to gain a ranking.
• The blog that you write should not be less than 1500 words for your content to have good visibility.
• The content should be written in chunks and not in paragraphs to make it more presentable.
• The content should contain images with alternate text to increase visibility of your website.

Conclusion:

Now after reading this article I am sure that you may have gotten some basic understanding about SEO.

Search Engine Optimzation can help you to gain visibility on Search Engines and if done correctly then it would allow your website to show on the top results on the Search Engines and for that to happen you need to keep a good hand on all the three techniques of SEO. 

You should also keep the guidelines while writing your content so that it does not get banned by Search Engines. This includes keyword density, keyword steaming, keyword stuffing, keyword mapping and keyword proximity, 

In the end you need to know that Search Engine Optmization doesn’t happen overnight and your website won’t be on the top in a few days, you will need to take time to focus on what the user and the search Engines want so keep that in mind while doing it and happy marketing. This information can be backed by Mr Shashank Goyal.