To Tell You The Basics Of Digital Marketing: Ever since the dawn of human civilization humans have been indulged in trade of some way or the other. Every community has designed a designated place to do these trades and this place came to be known as a market where anyone could come to buy and sell the products that they may be in need of.
Now since the age of modernisation and the dawn of the internet this market has been shifted to the internet since most of the people are now connected to the net and are just one click away from getting the product that they may be looking for. This has given rise to the concept of the market going digital and this has been termed as digital marketing or sometimes referred to as online marketing. Now you may be wondering what is digital marketing that we are so proudly talking about ?.
To put it simply, it’s the use of the internet in order to display your product or services to a wider audience that might be sitting on the other side of the world that was not doable before the age of internet. This included the use of many different channels that may include social media marketing, SEO(search engine optimisation), affiliate marketing, pay-per-click(PPC) advertising, email marketing. These methods can be used to make online marketing campaigns that would be shown to the targeted audience on their computers, phones, tablets or any others. The people that provide these services are known as digital marketers, and the agency providing these services is called digital marketing agency.
Types of Digital-marketing:
Before we get to understand the benefits of digital marketing, first we have to understand the different types of digital mkt exist that you need to be aware of:
- SEO
- Content marketing
- Social media marketing
- Pay Per Click
- Affiliate Marketing
- Native Marketing
- Influencer marketing
- Marketing automation
- Email marketing
- Mobile marketing
Search engine optimisation(SEO):
SEO is technically referred to as a marketing tool rather than a form of marketing. It is also sometimes called “an art and science”.
This is the one of the most important parts of digital marketing since this allows your content to rank on google. You might be wondering that does content ranking on google means?. By this we mean that you are figuring the best keywords that would help your content to show on the top of the search results.
As we know that the higher placed websites get the highest chance to get their brands recognised. Good SEO practices depend on internal linking, good website navigation, authoritative content, and other important factors.
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Content making:
Content making is a part of digital marketing that is used to provide additional value to the customers via expert-driven articles, videos, blogs, and other resources like white papers.
The basic reason for the use of content marketing is to produce and boost the content that can help with lead generation, traffic growth and generate brand awareness. Ultimately, you should create content that is engaging for the audience, provide them with information that is gonna be useful to the audience so they get attracted to your brand.
Pay per click(PPC):
Pay per click is a type of digital marketing that can help you drive traffic to your website every time when someone clicks on your ad. Types of PPC include Google Ads, Twitter Ads, Facebook Ads, and sponsored LinkedIn content.
One of the most common types of PPC is known as search engine advertising, and since Google is known as the most common type of search engine that we have, many businesses use Google Ads for this purpose. When there is a spot available on a search engine result page(SERP), Google fills this spot with an instant auction. An algorithm is made by Google that prioritizes each available ad based on a number of factors that are given below:
- Keyword relevance
- Ad quality
- Bid amount
- Landing page quality
Affiliate marketing:
Affiliate marketing is a type of digital marketing tactic that will let someone make money by promoting some other person’s business. You can either be the promoter of someone’s business or you can promote your business by the help of some promoter either way the process will remain the same in both cases.
This digital marketing model works using a revenue sharing model. You as an affiliate will get the commission every time someone purchases the item that you have promoted. If you are gonna be the merchant, then you will have to pay the affiliate for every sale they will make for you.
Influencer marketing:
Influencer marketing is a modern and engaging approach to promote your brand. It works by collaborating with individuals who have a large online presence, which will ultimately help a brand gain brand exposure.
As you may know that influencer marketing comes in many different forms, but generally, an influencer is asked to post content about the brand they are trying to promote on there social media accounts.
Social media marketing:
Social media marketing rapidly becomes the most important tool of digital marketing to grow a business and get attention to their business. Social media is a very crucial step to promote your brand and expand your reach. This will help you to talk to your customers in a very organic way.
This includes many platforms like Instagram, Youtube, Facebook, and many others. You should choose your social media platform on the basis of their target audience.
Social media gives you the option to boost posts and promote content by the help of paid advertising.
By using these paid ads you can make sure that your content reaches a wider audience, get the audience to engage in your posts and give you the power to reach your targeted audience and demographics.
Click Here: To learn more about SSM
Email marketing:
This is one of the oldest forms of digital marketing and may be a bit old school as of now, but this is still one of the most essential tools of marketing digitally. It allows you to send personalized emails to your customers and helps you to reach all age demographic audiences.
Email marketing is used for content promotion, discounts, news telling, events, and competitions. This is also a very great way to bring customers back to your website.
Learn More: about email marketing
Benefits of using digital marketing:
Digital marketing can be viewed as a medium that can be used to reach a wider range of audience for its products and services as compared to the traditional ads.
- A wider reach to people: when any sort of online method of advertising is used then people can see it no matter where they may be located. This increases the visibility of the business and helps in connecting to a larger range of audience.
- Cost effective over traditional marketing methods: while traditional marketing methods such as cold calling and billboard ads can be very expensive and un-trackable as compared to digital marketing. This type of marketing provides you with you a cheap and flexible approach to reach a wider audience. By the use of this method of marketing you can create one ad that may be very appealing to the audience and can even be revamped if needed but it can not be done in traditional marketing methods and will be even more costlier to do.
- Can provide quick targeting, monitoring and optimisation: a person can do real time tracking of how well his online marketing campaign is doing. The campaign creator also has the power of making amendments in campaigns mid-way. The owner can also measure the ROI for every campaign that has been published. Amendments cannot be made in offline campaigns.
- It can be used to gain customer attention and retention: A customer is the backbone for any business that can exist. We can see this by taking the example of any big brands. They all exist by the help of their loyal customers. Digital marketing can provide a good platform for businesses to reach new audiences. Personalization of content is an important step that can be used to keep the audience engaged and retained for a long period of time. Another way a brand can gain customer retention by constantly supplying their audience with online content that will have them engaged. Newsletters can be started to send daily promotional mails to their audience. Another way a brand can gain the trust of their audience by using chatbots to answer the widely asked questions by the customers to keep them well informed. This will help create a sense that the customers are being heard and respected. Ultimately, creating higher sales.
- Higher ROI: Digital marketing can help with day-to-day tracking of the campaigns that may be in process and convey to us about the performance of our channels. By knowing the performance of our channels we can optimize our budget in order to get most of the returns from our investments. It is widely spread that if a business invests into online advertisements and marketing then it will have a higher return of investments. These are some of the statistics that support these claims taken from the website builder experts website.
- Email marketing has the best average ROI at 3,600%
- SEO marketing has an average ROI ratio of 22:1, equating to 2,200%
- Marketers who regularly calculate their ROI are 1.6 times more likely to secure budget increases for their marketing activities.
- Multiple strategies and content types: since digital marketing offers a large variety of world class strategies that may be applicable according to the specific demands of the businesses that are using them. We can see this by taking into account that a B2B business that may be interested in gaining international presence and clientage would benefit from using content marketing and SEO as it’s main source as compared to any B2C business that may be doing their business in local areas. A local B2C business may benefit more from ad campaigns. Digital marketers can help analyse which strategy would be more usable to their client in boosting their business and gaining more leads. This type of marketing also provides another benefit: many different types of media can be used to gain an audience for their busienss. This was previously not possible via the traditional types of advertisements.
- Stay on top of their competitors: since most businesses are restricted and are struggling with expansion of the business. They can use online marketing as a tool to promote new and young audiences and become the leading business in the field.
The credibility of this information can be backed the expert of digital marketing named: Mr Shashank Goyal
Something to note:
- Many small businesses struggle to expand their business and gain an audience other than their local audience.
- Traditional Ads do not reach the specific demographic audience and no changes can be made into the Ads after Ad has been published.
- All these things can be taken care off by the use of digital marketing.
Here are some of the frequently asked questions regarding Digital Marketing for you to know:
Q- Why choose digital marketing for your business?
A- This is a platform that can be used to increase the brand presence and gain new customers for their business that may not be applicable by using the traditional methods of marketing.
Q- Is digital marketing an expensive venture?
A- No, this is much cheaper as compared to the traditional form of marketing like ads and pamphlets since it can provide the business with cheaper and customized form of advertisements and can also help with presence.
Q- What forms of digital marketing methods are available for consumers?
A- Types that a consumer can choose to use are as follows: social media marketing, SEO(search engine optimisation), affiliate marketing, pay-per-click(PPC) advertising, email marketing.
Q- Can digital marketing help with growth of the company?
A- Yes, you can use internet marketing to help with the growth of the company since a company survives on its customer loyalty and the addition of the new customer. This method of marketing can help the business get new customers as well as gain the loyalty of previous customers. This can also help the brand to gain international visibility.
Q- How long does it take for results of digital marketing to show off?
A- It may take around 3-6 months for online marketing campaigns to show results and PPC (Pay Per Clicks) may take up to a year or more to show results. But mostly it depends on the type of agenda that is being used for the campaign.
Q- How much percentage growth can be seen by using digital marketing?
A- 13.6% of compound annual growth rate has been across the board.
Conclusion-
As we have read above, digital marketing is like a vast uncharted territory for the businesses that have not yet gone digital. Once you have made your mind to go digital then you can use these services to your benefit and gain new insights into the world of business. Going digital can also help you gain an international presence that was previously impossible by using traditional forms of marketing like newspapers and pamphlets.
Go digital, Go space surfing…
